Home Should Not Be Imaginary
Global Awareness Campaign Concept
Home Should Not Be Imaginary” is a global awareness campaign concept highlighting the growing issue of homelessness in urban environments.
The campaign integrates drawn domestic elements into real public spaces to visualize the absence of safety and stability experienced by people without housing.
The objective was to create a visually immediate message that works across outdoor placements and digital platforms.
Social Media Adaptation
Platform: Instagram
Format: Feed post (1:1)
Objective: Raise awareness and encourage engagement
Role: Concept development, visual adaptation, caption writing
Tools: Photoshop, Illustrator
The campaign visuals were adapted for Instagram to maintain clarity in smaller formats while keeping the emotional impact and core message consistent across channels.